a little about me
I am a multi-disciplined content producer, storyteller and creative consultant with a Degree in Journalism and Photomedia, Diploma in Fine Arts, and most recently qualified as an internationally certified Kinesiology practitioner.
My early years as a journalist were spent living and working in remote communities for the ABC Radio, The West Australian and for various other print and online publications.
I continued my work and travel abroad while sailing across the Atlantic Ocean three times and working on Super Yachts based out of Florida, Spain, London and Croatia.
Once I felt the call to come back to Australia, I based myself in Melbourne for 11 years, working professionally as a magazine editor and publishing project manager—successfully launching food, health and luxury travel magazines from inception through to content development, design layout, production and ranging.
I have since gone on to work with global brands and agencies such as Kathmandu and We Are Explorers on their digital campaigns to implement editorial and design strategies.
I am multi-faceted in my approach to creative storytelling and enjoy designing unique and original branding that tells a story—from surface pattern designs for textiles, apparel, surf decals and homewares to marketing collateral, photography, web design, video and editorial content. My love of travel and different cultures comes from an insatiable curiousity to learn more, which informs my creative design and art.
magazines
I have been responsible for the creation, editorial and strategic brand development of food, health and lifestyle magazines such as Nourish magazine and Australian Natural Health to name a couple; including planning and content strategy and driving sales for ranging in Coles and Woolworths nationwide.
I have developed a large portfolio of key contacts and industry partners across the food, luxury travel, health and outdoor industries and managed a team of writers, recipe developers, designers and the sales teams.
digital campaigns
I manage the end-to-end production and digital rollout of branded campaigns for agencies including Oboz, Cook Islands Tourism, Rockingham Tourism, Assemble Agency and TAC.
Working from campaign briefs through creative development, content production, distribution and post-campaign reporting.
From campaign briefings, I translate creative direction into structured production workflows, while managing contracts, budgets, itineraries, content requirements and campaign deliverables.
books
Project management and editing of print and digital books for global publishing houses such as Pearson; including ebooks, children’s books and outdoor guides.
I coordinate writers, editors, illustrators, and designers while managing budgets, schedules, and asset workflows.
I was the publishing project manager for the VCE English Series 2017 which won an award at the Educational Publishing Awards Australia (EPAA).
e-commerce
I build brands from the ground up—from business strategy, logo design, apparel, marketing and social media collateral to building e-commerce websites.
I have experience managing textile manufacturers, production, forecasting, inventory and administration, and develop marketing strategies to grow brands and profiles for businesses.
I am also the founder and creative director of an e-commerce
art and clothing brand creating bright, surf and pop-culture-inspired patterns and wearable art on the Surf Coast.
